Sales Development Representative

About This Role

The Sales Development Representative (SDR) is the engine room of Workium's growth function. You will own the top of our sales funnel — researching the right partners and clients, building qualified outbound campaigns, and handing warm, well-prepped opportunities to the Business Development team to close. You'll also help us run a high-quality calendar of webinars and live sessions that turn prospects into pipeline. This is a hands-on, output-focused role for someone who enjoys the craft of outbound — sharp messaging, tidy CRM data, fast follow-up — and wants to grow into a full Business Development career inside a fast-moving global migration platform.

Responsibilities

• Lead Generation & Sales Outreach:
• •Research and build qualified prospect lists using LinkedIn Sales Navigator, Google, Apollo, Lusha and relevant industry directories
• •Plan and execute multi-touch outbound campaigns across cold email, LinkedIn and other channels — every sequence written for the segment, not blasted
• •Qualify inbound and outbound leads against the agreed ICP (Ideal Customer Profile) and disqualify quickly where there is no fit
• •Book discovery calls for the Business Development team and own the pre-call brief (company context, why now, why us)
• •Run timely, personalised follow-up communication with leads at every stage of the early funnel
• CRM & Administrative Support:
• •Maintain and organise the CRM / lead tracker (Notion) — every account, contact, touchpoint and outcome logged within 24 hours
• •Keep stages, owners, next-action dates and source attribution accurate at all times
• •Produce a weekly performance summary on lead generation, outreach volumes, response rates, meetings booked and stage-to-stage conversion
• •Spot pipeline bottlenecks early and flag them to the Partnerships & Growth Manager
• Digital Events & Webinar Support:
• •Help organise, promote and run online events, webinars and live sessions targeted at our agency, employer and individual segments
• •Create or edit event materials (slides, social cards, one-pagers) using Canva and our brand templates
• •Set up and manage registration flows on Zoom, Google Forms, Eventbrite or Calendly
• •Own attendee communication — reminder emails, day-of-event nudges, post-event thank-you messages and replay sends
• •Provide technical support during events (polls, Q&A, recording, chat moderation, breakout rooms)
• •Run post-event lead enrichment and pass qualified attendees into the outbound and BD pipelines
• Cross-functional Support:
• •Partner with Marketing on landing pages, lead magnets and campaign messaging
• •Partner with the BD team on account research, pursuit plans and proposal collateral
• •Surface field-level feedback (objections, pricing pushback, recurring questions) back to product, content and leadership

Requirements

• 1–3 years of experience in an SDR, BDR, inside-sales, recruiting or outbound marketing role — B2B preferred
• Native-level written and spoken English. A second international language (French, Portuguese, Arabic, German, Spanish) is a strong plus
• Proven ability to write personalised outbound copy that actually gets replies — not template-stuffed mail-merge
• Strong working knowledge of LinkedIn (Sales Navigator preferred), Google Workspace, Notion and Canva
• Comfort with email marketing / automation tools — Mailchimp, Apollo, Lemlist, Instantly or similar
• Experience setting up and running webinar / event tech — Zoom, Eventbrite, Calendly, Google Meet
• Organised, deadline-driven and CRM-disciplined — you keep your own pipeline tidy without being chased
• High emotional intelligence — you can read a prospect, adjust tone, and know when to push and when to step back
• Reliable computer and stable broadband, comfortable working remotely with UK / EU core hours
• Preferred Qualifications:
• Experience in migration, mobility, edtech, recruitment, HR-tech or international placement industries
• Familiarity with the African talent market and global migration corridors
• Exposure to ABM (account-based marketing) or partner-led growth playbooks
• Experience contributing to content (LinkedIn posts, short-form video scripts, event speaker briefs)

Available Locations

This is a hybrid role and we are hiring across the following locations. Select your preferred location when applying:

Key Performance Indicators

Performance expectations are clearly defined:

• Qualified meetings booked for the BD team (weekly and monthly targets)
• Outbound volume per week — emails, LinkedIn touches, follow-ups
• Reply rate and meeting-booked rate on outbound sequences
• SQL → Opportunity conversion (measured with the BD team)
• CRM hygiene score — % of accounts with up-to-date stage, next-action and notes
• Webinar and event registrations + attendance conversion
• Speed of follow-up on inbound leads (target ≤2 working hours, first reply)
• Weekly performance report submitted on time, every week

Personal Attributes